Who We Are
A Dynamic Collaboration of Minds & Creativity
As research specialists we have worked together on international projects for many years and during the disruptive and challenging period of Covid-19, we embraced the opportunity to come together formally as Qual Collective. This has enabled us to more formally share projects and ideas, putting together the most relevant approaches and multi cultural teams for each of our clients.
What We Do
Bespoke, Qualitative Market Research
We deliver strategic insight to help solve specific business issues with positioning, innovation and concept development our key areas of focus. Our expertise lies in qualitative research and we harness the power of both online and face-to-face tools and methods to build our learning and to fuel solutions.
Why We're Different
Our core team covers France, Germany, UK, Belgium, Netherlands, Italy and Spain but we design and coordinate international projects across the world, via close partnerships with experienced qual researchers in the rest of Europe, Asia, the US, and LATAM.
SMALL IS MIGHTY:
We combine the depth of experience and expertise of being truly local with the efficiency and breadth of a larger international agency. Our inherent agility means we are able to develop bespoke research approaches and then easily replicate these across each market.
WHAT YOU SEE IS WHAT YOU GET:
A highly expert team of senior researchers, who are involved from pitch to debrief. All with a strong sense of curiosity and never-ending fascination for how people behave and think and all 100% dedicated and passionate about what we do.
How We Work
Strategic, future-focused insights
We are committed to delivering pragmatic solution centred projects for our clients based on insight which is strategic and future-focused.
Our complementary skills and working styles across the Collective team make for a smart and efficient approach to projects and joined-up thinking. We always keep the bigger picture in mind whilst giving attention to important (and often local) nuance.