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Published on 27-11-2025

QUALIFAI-ER

HI meets AI = 1+1=3

Qualcollective launches QUALIFAI-ER. Developed and successfully tested in the Benelux, this is the first hybrid research instrument combining deep consumer insights with AI speed.

BACKBONE

Human Intelligence

Focus groups reveal emotional drivers and unmet needs

ACCELERATOR

Artificial Intelligence

AI develops concepts and tests with synthetic personas

RESULT

1+1=3

Speed + depth = better innovation with go-to-market

WHAT DO YOU GET?

✓ Deep insights - emotional drivers, barriers and unmet needs

✓ Concrete innovation routes - complete concepts with visuals and potential per target group

✓ Go-to-market strategy - positioning, target audience definition and implementation roadmap

✓ Team ownership - through co-creation workshops during the program

PERFECT FOR:

Product & range innovation
Brand Positioning
Design thinking projects

FROM BRIEFING, TO INSIGHTS & INNOVATION IN JUST 5 WEEKS