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Published on 27-12-2025
QUALIFAI -ER
HI meets AI = 1+1=3
INSIGHT TO WINNNING INNOVATION IN JUST 5 WEEKS
Qualcollective unveils QUALIFAI-ER. Born and battle-tested in the Benelux, this breakthrough hybrid research solution that blends real human insight with AI-powered acceleration. It shatters the old dilemma: depth or speed. From now on, you can have both.
BACKBONE
Human Intelligence
Focus groups reveal emotional drivers and unmet needs
ACCELERATOR
Artificial Intelligence
AI develops concepts and tests with synthetic personas
RESULT
1+1=3
Speed + depth = better innovation with go-to-market roll-out
WHAT DO YOU GET?
✓ Rich insights that uncover emotional motivators, obstacles and unmet needs
✓ Inspiring innovation routes with complete concept builds, visuals and impact forecasts per segment
✓ A compelling go-to-market strategy covering positioning, target selection and a concrete rollout plan
✓ True team buy-in fuelled by interactive co-creation sessions along the way
✓ Perfect for product & range innovation • brand positioning • design thinking projects.